Humans are not your website’s first audience…

But they are the most important ones. Still, those important potential customers will never see your content if it doesn’t satisfy the needs of the complex tangle of ranking algorithms. Fortunately, those algorithms are looking for the same things humans are; clear, reliable, well-organized information from individuals and organizations with authority.

To make sure your humans see your content, Townsend follows a set of industry standard and proprietary SEO techniques that have proven to increase traffic for his clients and employers by sometimes millions of visitors per month.

Townsend’s SEO strategy and content is an investment in the foundation of your web presence.

  • Led SEO projects for WebMD that garnered millions of monthly UVs, including helping to launch the MedicineNet.com health news operation during the COVID-19 pandemic. 

  • History of building and supervising builds for SMB websites, immediately raising traffic profiles and conversions through establishing successful content operations.

  • Replacing and exceeding traffic from expensive social media and Google ad spends with SEO content that provides clients a sustainable traffic base for years.

  • Deep research and strategy creation using multiple industry SEO platforms like SEOClarity, SearchMetrics, Ahrefs and Yoast.

  • Competitive analysis and successful strategic targeting of gap terms

  • Technical site audits and supervision of back-end fixes to redirects, soft 404s, page load problems, responsiveness issues, and canonical links, etc. using above tools.

  • Create dashboards and draw strategic insights from traffic patterns measured on Google Analytics/GA4, Search Console and Omniture.

  • Develops successful SEO content calendars at scale — both through personally training and editing teams of overseas contractors in SEO writing and leveraging AI platforms like Jasper.

  • Create innovative site architecture in conjunction with engineering teams to maximize SEO.

  • Partner with engineering to create Javascript-based web tools for consumers.

  • Thorough fluency in on-page HTML and basic functional understanding of CSS.

Skills & Software Platforms 

  • Google Analytics/Search Console/Ads, Omniture, Ahrefs, Searchmetrics, SEOClarity, ChatGPT, Jasper.AI

  • Adobe Creative Suite; multimedia production

  • Multiple custom and Wordpress-based CMS configurations and accompanying pagebuilder interfaces.

  • Self starter and lifelong learner; skilled in receiving and giving criticism dispassionately from a decade in metro daily news publications.

  • Expert written and verbal communication from producing tens of thousands of news items over 11 years

Here is a sample of Townsend’s trailblazing work reporting on the COVID-19 epidemic for MedicineNet.com (a WebMD property). These five pieces show the perfect marriage of SEO content that is vitally useful to readers, satisfies the ranking algos and positions the brand most favorably.

Learn.WhoaStork.com is an informational page that supports a medical cannabis company. This article is one of 50 I created to populate the website. It still garners traffic today even though the company, itself, has metamorphosized.