Hire Townsend on salary or contract

RESUME

June 2023 - Present

Started my own digital marketing firm creating SEO and digital marketing strategy.
I immediately started serving diverse clients in Ohio, Pennsylvania, Europe and beyond
Launched The SkilletReport Columbus food blog as a channel for my restaurant vertical.

January 2024 - Present

Manage website upgrades with the American Marketing Association Columbus chapter's vendor.
Handle social media feeds, update with content curated and created including photo and video
AMA recruitment and event planning and promotions
Industry insight blogs and though leadership

March 2021-May 2023

Captained a multi-vendor team to rebuild SkillsetGroup.com; grew it from 400-700 UVs per month supported by a $12,000/year Google Ads budget to 4,000 to 7,000 organic UVs per month with a $0 Google Ads budget
Developed staffing industry SEO research (through Ahrefs platform) and the entire body of content (including photos and videos) for SkillsetGroup.com
Procured all print marketing materials and branded goods at excellent rates in partnership with the CMO
Dramatically increased revenue for SkillsetGroupIT by creating all marketing messaging, content, sales presentations, internal recruitment marketing and website design and content. (SkillsetGroupIT.com)
Created all digital/video ad content; launched all campaigns and testing across social media platforms. My CPC is orders of magnitude below industry average; 18-75 cents vs. $2.72.
Managed/art-directed a full-time designer/social media manager who drastically expanded our profile across platforms
Built banking and ticketing systems, web pages; press releases; marketing content and logistics for SkillsetGives charity golf tournament to double investment. Expanded O&O nonprofit brand profile with promotions and media placements.
Strategized AI-based automation initiatives working with Jasper.AI, OpenAI and OneReachAI technology, among others.

November 2013-March 2021

Collaborated with engineering on new SEO projects to craft novel SEO configurations for content. Improved traffic by millions of UVs/month
Trained new hires and coached a team of doctor writers in India on compelling SEO reference writing. Edited and produced those doctors’ articles
Worked with engineering to create Javascript-powered consumer health tools
Built MedicineNet’s in-house news team launched in 2019. Wrote incisive articles on medical news with a focus on clinically actionable information for consumers
Optimized, edited and updated thousands of medical articles posted on WebMD-owned properties

Oct. 2010 – Aug. 2013

Launched San Clemente site and handled all news reporting and editing, including photos and videos and community outreach marketing to grow the business
Grew site to tens of thousands of UVs per month through newsgathering and industry-topping SEO practices, as well as community and digital marketing efforts.

Sept. 2002 – Oct. 2010

Served as an investigative and beat reporter, bureau chief, photographer, illustrator, columnist, data journalist, developer of interactive features
Wrote, shot photos and created other published content for the following newspapers:
Orange County Register, Santa Ana, CA
The Athens News
Ogden Newspapers, Wheeling, WV
- Martins Ferry Times Leader
- Wheeling Intelligencer
- Wheeling News-Register
Skills, Software Platforms, Other Accomplishments
Google Analytics/Search Console/Ads, Omniture, Ahrefs, Searchmetrics, ChatGPT/chatbots
Adobe Creative Suite; video production and editing; Photographer and photo editing; Illustrator/artist
HTML fluent, CSS conversational, Javascript familiarity, Schema Markup familiarity
Sought-after expert guest on local news: https://youtu.be/X9la81cv6G4
W. Va. Press Association Awards
Conversational Spanish
Education
Ohio University Scripps School of Journalism, Class of 2006
- BA in Magazine Journalism
- Dual specializations in art and Spanish