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SkillsetGroup CEO Clint Armstrong talks about employee experience with an Inc. Magazine webinar panel.

Capture your Passion.

Your people aren’t actors, and they don’t need to be. Capture them in the wild — speaking engagements, employee appreciation events, trainings — to showcase their passion and dedication.

Lupita Baca, top business development manager at SkillsetGroup, discusses her experience with the company.

Humanize your company.

In the midst of the AI revolution and the isolation of work-from-home offices, audiences crave a human connection. Whether your business is fully automated or all hands-on, showcasing who you are builds connection with your brand.

This video was a chance to capture some unusually compelling visuals in building a brand narrative.

Always look for arresting visuals.

Just because you work in finance or business software development doesn’t mean there are no opportunities for compelling visuals in your marketing. Think outside the box about how you can convey your brand message, no matter your industry.